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Is the engagement on your monthly newsletters less than exciting? Try video to boost open rates! Tune in to the second of our Winning Moves video series on using video in your real estate marketing:
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Tips from the video:
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Personalize it: personalized subject lines are 22% more likely to be opened
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Add pre-header text: the text blurb a viewer sees from their inbox before they click an email should be compelling
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Use keywords: keywords can add a sense of urgency in subject lines
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Use a real sender name: send from a real name, rather than an “info@…” or “sales@…”
